WHAT IS JALA?
Jala is a brand conceived from the goal of providing premium frozen seafood products to the masses while also empowering small-scale local fishing communities by practicing sustainable work ethic and taking measures into preserving the ocean. Jala also strives to provide affordable and fresh seafood for local households to promote the development of the Indonesian communities.
The word Jala in Indonesian means the net, representing an interweaving of thread that integrates a diverse community of fishermen as well as the consumers into a single entity. One fisherman alone can be fragile, but multiple fishermen bonded together are strong like an intertwined web. Following this philosophy, the owners of the company set up a group for its network of fishermen to empower each other and unite as a community to scale up their economy.
VISION
JALA is fanatical about quality. We deliver premium products to our consumers by demonstrating social responsibility that empowers the small-scale fishing community and by managing oceans’ sustainability at all times.
MISSION
Commit to work with the fishermen on a long-term relationship on best practices, through technical support such as education of handling techniques and providing equipment.
Connect artisanal fisheries with premium market through transparency and full traceability all along the chain, from the time of catch to the moment it lands to your plate .
VALUES
Respect - for the people, environment, and the Consistency – through extreme quality and taste control.
Transparency – we’ll never lie about what you are consuming.
The regent of Talaud is one with extraordinary beauty like no other. With its pristine turquoise waters and a sky that turns from azure to a cotton candy-like color with mauve gradation a while after sunset. It is hard not to fall in love with the island. The vast expanse of fine white sand and the striking waves that add to the pleasure of spending dusk on this virgin beach should be an experience everyone gets to encounter at least once in their lives.
The people and communities on this island all rejoice in harmony — with each other and with nature. They live a very peaceful life built upon the philosophy of tolerance. They respect and understand each other’s differences, but know these should not divide them. In turn, they became stronger— one large community of Talaud that embraces the notion of balance, protection, bonding, and sharing.
The next allure of Talaud Regency is indeed its traditions and arts of Indonesia that they still preserve, one being what is called the Mabaris. Dancing to the accompaniment of music around the village is one of the traditions of the people of the Talaud Islands Regency, usually practiced during Christmas or New Year’s Day as part of a big celebration for the whole island. This tradition perfectly depicts a portrayal of harmony - in this procession, people fill the streets and form two long lines, dancing to the rhythm simultaneously based on the cues given by the leader of the line. Children and parents all blend into the existing lines, blurring any distinctions among them.
This is the life in Talaud island, filled with an abundance of natural beauty & resources, flora and fauna. It’s a paradise to live in. Time moves by slower, and people seem to just get on with work — like how our fishermen completely devote their fishing daily activities to ensure you only receive the highest quality catch, from an island that still preserves what has been blessed upon them.